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getting found in the age of ai: findabl's co-founders on the Beyond MD podcast

getting found in the age of ai: findabl's co-founders on the Beyond MD podcast

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What if your website is not set up to be discovered in an AI world? And if it isn't, how do you fix it?

That was the question at the centre of a recent episode of the Beyond MD podcast, where Findabl co-founders Kyle Kotac and Arjun Saraf (CPA, CA, EMD) joined the host for a practical conversation on how online businesses can get found as more customers turn to AI tools for recommendations.

why it matters

People no longer only search on Google. They ask AI tools for a recommendation and expect a clear answer. For businesses, that shifts the goal from earning a spot on a list of links to being understood, trusted and chosen by AI.

Why it matters

what the episode covers

The conversation is organised around the questions business owners are asking right now:

  • What Findabl is and how it approaches AI findability services (1:31)

  • The nature of search, and how Google and AI search differ (5:53)

  • The signals AI looks for when making businesses discoverable (15:34)

  • The mistakes businesses are making (17:46)

  • AI crawlability (20:35)

  • How Findabl helps with discoverability (21:35)

  • Positive results and success stories (24:34 and 26:51)

  • Keeping up with the evolving AI landscape (29:17)

  • Cybersecurity risk: is there any? (32:07)

  • The founders' journeys, business advice and the best advice they have received (33:41, 40:38 and 44:44)

  • Show rundown

the takeaway for small businesses

Being found in AI search starts with making your business easy for AI to understand. At Findabl, that means structuring your online presence so AI tools can see what you do, who you serve and why you are worth recommending.

Take away for small business

Our co-founders bring years of experience and a firm belief that AI search is the next big shift in how customers find local and online businesses. The episode is a good place to start for any owner who wants to know where their business stands.

listen to the episode

Getting Found in the Age of AI - A Guide for Online Businesses, with Kyle Kotac and Arjun Saraf (Findabl.ai) Listen on Spotify: https://open.spotify.com/episode/2wT64IGqy2WxwocgxcQ1t9

Want to know how visible your business is in AI-generated answers? Check your AI visibility at findabl.ai.

get found.

Source: Beyond MD podcast, "Getting Found in the Age of AI - A Guide for Online Businesses - with Kyle Kotack & Arjun Saraf (Findabl.ai)," Spotify, https://open.spotify.com/episode/2wT64IGqy2WxwocgxcQ1t9. Episode description and chapter timestamps.

About Findabl: Findabl (findabl.ai) provides AI findability services that help small businesses show up when people ask ChatGPT, Gemini, Claude and other AI tools for recommendations. Findabl serves clients globally, with its main office in Toronto and a second office in Fort Lauderdale, Florida.

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